Monthly Archives: June 2016

My website should be mobile responsive?

If you keep yourself up-to-date in online marketing or are the person responsible for maintaining your company website, then no doubt you will have come across the latest term in usage regarding a website’s design and build – responsive design. This article covers the topic from a client’s perspective, answering the topical questions that our clients are coming to us with regarding this subject.

What is responsive web design?

Responsive web design is a web design approach aimed at creating websites which provide an optimal viewing experience (including easy reading and navigation with a minimum of resizing, panning, and scrolling) across a wide range of devices from desktop computer monitors to mobile phones.

Does my website design need to be responsive?

To answer this you should first take a look at your website across different devices such as mobiles and tablets. Is the website still functional? Can prospective customers still easily access the most important information? Are the visitor paths you aim to draw people into and business aims of the original website still met?

Next study the statistics behind the users that visit your website. This may be collected by a service such as Google Analytics and your web design company should be able to give you access to them. By looking at how many visitors are accessing your website via a mobile phone or ipad you can assess how important a responsive web design is to you and your business at this precise point in time.

With research predicting that by 2015 more people will access the internet via their phone than their computer, even if you conclude that a responsive website design is not currently a priority, to future proof your website a responsive design should be something to consider when you next think about a redesign for your website.

What are the advantages of having a responsive design versus a separate mobile website?

With Responsive Design, your web design company will create one design that will automatically adapt itself based on the screen size of the viewing device used. This approach offers several advantages over the traditional method of maintaining separate mobile and desktop based websites.

  • A responsive design will save you time and money as you don’t have to maintain 2 separate websites, one for desktops and one for mobile phones.
  • Responsive Web Design is the best approach when it comes to your website’s SEO (search rankings). As every page on your website has a single web address you don’t have to worry about situations where some web sites link to your mobile site while others link to your desktop site which would reduce the number of back links to each.
  • Your Google Analytics reports will give a much better picture of your web site’s visitors and usage as the data from mobile and desktop users will be consolidated.
  • The same will be true for the social sharing statistics (Facebook Likes, Tweets, +1′s) since the mobile and desktop versions of your web pages will no longer have different URLs.
  • Responsive web site designs are easier and therefore cheaper to maintain as they do not involve any server-side components. You just have to modify the underlying CSS of a page to change its design on a particular device.
  • Earlier design methods where 2 separate web sites were maintained looked at user agent strings to determine the mobile device name and the browser that is making the request. This is not always accurate and as the number of devices and mobile browsers grows daily this matrix has become very difficult to maintain. Responsive Design doesn’t care about user agents.

Do you need help with an assessment of your current website or with the development of a responsive version of your website? We can help! Call us on  8058007341  for a free consultation.

How does SEO keyword work for a website?

Any effective SEO campaign starts with keyword analysis. Before we can decide where to target our SEO efforts we first need to understand what keywords we are going to be getting to Google page 1. Our keyword research revolves around niche analysis. This post explains some of the things we look at when performing keyword niche analysis.

When you start an SEO campagin with us we will first discuss with you the kind of keywords that you think your customers will be searching on. Your own business or local knowledge is invaluable in getting the best possible starting set of keywords. We will then take your keywords (perhaps 5 – 10) and expand them out, often to 20, 30 or more keywords. We expand them using a range of variants, such as local terms, value terms (e.g. luxury, low cost, sale) and more.

Once we have a list of keyphrases to analyse we run them through our keyword niche analysis software. This software analyses the keywords and pulls back several useful measures including:

  • Monthly search volume on Google.
  • Estimated pay-per-click (PPC) cost using data from AdWords
  • Your current ranking for the keyword
  • An estimate of competitiveness of the keyword based on analysing the top 10 sites for the keyword

This information allows us to recommend valuable keywords where a page 1 rank on Google is likely to be achievable.

A valuable keyword is first and foremost one with a high search volume. There is no point in getting to page 1 for a keyword that very few people search on. The PPC cost also indicates the value of the keyword as the more advertisers are prepared to pay for a keyword the more they value it, and therefore the more valuable traffic it is likely to provide.

The competitiveness of a keyword is a lot harder to estimate. The main way we determine this is to look at the current top 10 sites for that keyword and use a number of mertics on those sites to determine how easy or hard they will be to beat in the rankings. This kind of competitor site analysis can be quite complicated, starting from a number of standard measures such as the Moz Domain Authority (DA) ranking, Google’s own Page Rank (PR) and moving on to keyword frequency analysis and back link analysis.

The end result of all this analysis allows us to recommend a handful of keywords that we can optimise. These keywords should be those that we have a reasonably high chance of getting onto page 1, and that will produce a significant amount of valuable traffic. The PPC cost applied to the monthly search volume even allows us to quantify the value of a page 1 ranking, and give a quantitative comparison of our SEO cost to the value generated.

Once our SEO campaigns have started we reperfom this analysis on a wide range of keywords on a daily basis. This covers not just the primary keywords for the campaign, but a large number of related keywords that should also show improvement. You can login to your own SEO dashboard to review this on a daily basis. This reporting allows you to see the progress of your campaign, and the results that are being delivered, whever you want to.

If you’d like a free, no-obligation keyword and competitor analysis please get in touch on  8058007341

website-content

why we need of good website content

High quality content is crucial to the success of any website in order to retain visitors and have a high ranking on search engines. Of course the design of the website is essential in making a good first impression on your visitors, but the content of the website is what will keep them coming back.

Leading search engines like Google are very particular when it comes to the content of a website. If your website does not have enough quality content then it simply will not rank highly within search results.  Google doesn’t see how your website ‘looks’ to visitors, so all it cares about is content, content, and content.

Original and Varied Content

It’s important to remember that internet users need a reason to keep visiting your site. Everyone has a limited amount of time to spend on-line and you need to offer your visitors something that will tempt them away from Facebook for 10 minutes, to see what your site has to offer.

It’s important therefore not just to have original content, but also to vary the content regularly in order to entice visitors to return to your site again and again.  The question of how often content should be added to a site is one we are asked a lot.  The answer of course is as often as possible!

In truth the answer depends on the type of site concerned.  Obviously a news / information site needs new content on almost a daily basis in order to remain relevant and attract a regular flow of visitors.  For other sites perhaps adding just a couple of new pages a month is sufficient to keep the site looking active.

Google will penalise sites which simply do not change their content at all for months on end, so whatever kind of site you have you must try to add some new content on a regular basis.

Titles and Meta Data

In the past websites have tended to rely on using page titles and meta data such as the common keyword and description tags to encourage Google to rank their sites highly for certain keywords or phrases.  To some extent search engines relied on the content within these special tags because it was much quicker and easier for them to process pages this way.

However with improvements in computing power search engines now have algorithms to properly analyse the entire content of a page, and most therefore ignore meta tags entirely when it comes to page ranking.  The exception is the title tag of a page which is still considered an important indicator of the page contents.

Keywords

Keywords are the king of the SEO world, and if you want to have a higher ranking on the search engines you need to understand what keywords your potential customers are searching on.  Search engines look for keywords within your website content to determine what a page is about.

Using the right keywords on a site can push it up the search engine rankings, but be careful!  If you overuse a keyword search engines can penalise your site, this is known as ‘keyword stuffing’ and is a common problem with older sites and content.

Content Generation

This all leaves one important question.  How do I get content for my site?  Clearly one option is to write the content yourself, and if this is something you feel comfortable doing then it’s also the cheapest option.

On the other hand many business owners simply do not have enough time to spend on developing high quality and original content for their website.  In these situations a professional copywriter may be your best option.  A good copywriter will take a brief which outlines the main themes to be discussed, and produce a high quality, well written article covering this theme and incorporating any necessary keywords. we can create a blog post of 500 words on a topic of your choosing .

Finally, it’s important to remember that any content on your site is primarily there for one reason; to generate revenue for you and your business.  Content generation is a form of marketing and like any form of marketing you get out what you put in.  A website should be a living breathing document that grows with time and reflects the dynamic nature of your business…. so get writing.