Tag Archives: subodh

5 ways to get more sales on your

5 ways to get more sales on your ecommerce website

Let’s get going with 5 simple ways to increase your conversion rate, and get more sales from your website:

1. Keep it Simple

This is the number one rule of all e-commerce websites and cannot be stressed enough. Complicated or confusing checkout processes with lots of options or lack of clear navigation put off more customers than anything else. You should try your checkout yourself, or better still watch someone who has never used your site try it out. How do they get on? Is it always clear to them what to do next?

2. Clear Pricing & Costs

The second biggest loss of customers comes about when a checkout starts to add on costs. Of course dellivery costs are often added on during a checkout. Keep these costs as low and as SIMPLE as possible. Don’t try to hide your delivery costs, the later on in the process the customer becomes aware of them the more likely they are to drop out. The best way of handling delivery costs is to integrate them into the cost of the product and then offer apparently “free delivery”.

3. Don’t Oversell

Some sites lose business because they try too hard to up-sell or cross-sell. In many ways this goes back to point 1, keeping the entire process simple. But to some visitors aggressive cross-selling is an even bigger put-off. Sometimes you can lose a visitor simply because they move away from the checkout to look at something else you are offering them – and then lose interest and don’t buy at all. Always remember you want to get your customer from product page to payment page as quickly and with as little distraction as possible.

4. Be Careful With Offers

I know we said use discount codes to get customers to visit your website! And yes, we stand by that! But it’s important to present the opportunity to use a discount code carefully and discretely in the checkout. If a customer has a code chances are they are going to be looking for where to use it, so you don’t need to push the fact you accept codes in every visitor’s face. The problem is if a customer doesn’t have a discount code they may feel they are getting a poor deal. They may try going to Google to search for a discount code, and then they are gone, off your site – probably never to return.

5. Offer a Guest Checkout

We all have far too many accounts nowadays. Don’t force your customer to register and setup yet another password just to buy something. Of course offer the feature for those that want it – but every site needs to have a guest checkout route – or you’re just throwing business away.

content-king

What Great SEO Content Looks Like

We are always being told that ‘content is king’, but what qualifies as good SEO content? How can you create content that is good for your website, good for users, and good for search engines? Here are some key characteristics of great SEO content –  use these guidelines to help you ignite your site’s content.

Why do you need content?

We can all agree that content has now become part of the SEO basics, but what makes it so compelling for your business?

  • Content increases on-site engagement metrics by getting people to stick around on your website for longer, as well as click around more whilst they are there. An engaging website that fares well with users is more likely to rank (and convert).
  • Content can be used for lead-generation as part of your sales funnel. Downloadable PDFs and guides have become a popular (and perhaps an overdone) content marketing tactic. Here is how to integrate your content strategy with your sales funnel.
  • Great content that spans your niche will increase your search engine relevancy. Publishing frequent content that is filled with diverse keywords will keep your site fresh and relevant.
  • Content can also help increase your domain authority. Content is the cornerstone of many SEO link building tactics like the Skyscraper Method – without great content you will struggle to establish yourself as a viable player in your vertical.

Don’t fall into the SEO trap of chasing after volume and neglecting quality – the SEO gains achieved by an in-depth piece are better than those made from lower quality content.

Audience-led & targeted

Content is made for consumption and must be based on audience & market research.

Good content comes from your audience. It uses their language, answers their questions; and speaks to their hopes, fears, and desires.

  • Audience led content relies on an intimate relationship with your readership. You need a thorough understanding of who you are talking to – don’t start typing until you’ve done researching. Spend time on social media, online forums, and talking to people to get a real feel for your audience. Capture your research insights to help you align your content with your audience.
  • The next stage is developing fleshed-out buyer personas that will help you target your content at a real human being. Buyer personas stop your content from being stale and generic – you’ve got someone real to talk to.
  • Interviewing experts is a fantastic way to share valuable data with your audience without having to spend loads of time and money on research. Just make sure you get the right experts in (and use incentives like free promotion to entice interviewees).
Intelligently keyword-led

You need to intimately know your keywords. Keyword research in 2017 is not about two or three letter phrases, but about broadening your search out to wider content themes, semantic SEO variants, and user questions.

  • Use a keyword research tool like Ubersuggest to find out what searchers are looking for when they are in the market for your products or services. Plan out editorial content that addresses these key concerns.
  • Make sure that you have covered all bases, and that you’ve been genuine and specific in your sales copy – bland sales copy won’t impress anyone.
  • Use your keywords intelligently and incorporate a wide vocabulary of synonyms into your website copy.
Purposeful

Great content doesn’t stop and meander aimlessly – it flows. That’s why it’s good for SEO – it has a clear purpose. Trying to do too many things at once will make your content messy and unclear.

  • Don’t just panic and throw up content without a proper strategy – be clear on what you are trying to achieve with each piece you publish. It’s worth spending more time on content planning to make sure your content is meeting its target.
  • Set out a detailed optimisation and promotional strategy for each bit of content that you create, so that you can be sure that it will find a broad search audience.
  • Don’t target more than one keyword theme on one page – try to separate content out into discrete pieces to avoid overlap or confusion.
Integrated

Good content sits at the heart of an organisation and is aligned with its goals and internal resources. Don’t make the mistake of assigning content to just the SEO team – it needs to be everyone’s responsibility.

Get all the different departments involved when creating flagship content. Your content will be much more authentic and successful if experts have been consulted. Here is how to create a culture of content within your organisation.

Be clever about how you use internal resources – integrate SEO and content activities with the wider marketing calendar.

Goes above and beyond

What is the point of rehashing the same old topics that have already been covered by your search competitors? Go above and beyond by finding new content avenues to explore.

  • Research your search competitors to see what’s already been done. Find new angles and ways to cover the same topics – try to offer more value and insight than they did. Focus on improving subject matter as well as formatting.
  • Focus your efforts on super long mega lists and guides – they get referred to and shared more, and are more likely to rank. Find illuminating images (not stock photos), and focus on quality writing and analysis.
Shareable

You need content that is going to get people talking and sharing. This takes a lot more than just adding a “share now” button – you need factor in shareability from day one.

  • Research tools like Buzzsumo can help you gauge what content topics and titles have been popular recently.
  • Observe how big news sites like Buzzfeed break down complex topics into shareable sound bites and photo stories – can you do the same? Include audience questions and opinions as much as you can – reddit roundup posts are a great formula to emulate.
  • Making shareable content isn’t just about being funny – serious and helpful stuff gets shared too. Focus on creating tools and guides rather than opinion pieces.
Diverse

Use different formats, new angles, and multiple author voices. Don’t keep pushing out the same stuff over and over again.

  • Got a great content idea? Publish it in different formats and see how they fare. Think outside the traditional blog post format to a series of live tweets, a live video, an interactive microsite and any other formats you think your audience would like! Here are some interesting branded content examples to get your creative juices flowing.
  • Focus your content efforts on the channels where you get the most return. Experiment with content length and format until you get the right balance between investment and engagement.
Web Design & Software

Web Design & Software

Did you know….. we don’t just create innovative web designs that help your business grow…. we also do software development?

Over the years Webfuel have helped many clients with advanced software development projects including:

  • An online clinical database that is currently tracking over 300,000 clinical episodes for over 60,000 patients
  • A project management database used by a university research departments to track grant applications
  • An order delivery and dispatch system for a national confectionary retailer that schedules the production and dispatch of hundreds of orders a day
  • A bespoke event tracking and booking system for a national training company

These are just a few examples of the kind of software projects we’ve worked on.

Our software is web based, meaning it can be accessed from any web browser. We bring the same level of expertise in usability to our software design as we do to our web design.

We make use of a range of core technologies when developing web based software applications including:

  • C#
  • Microsoft ASP.NET Core
  • Microsoft SQL Server
  • Angular
  • TypeScript

We can host your software application in Microsoft Azure data centres giving you unrivaled levels of security and scalablity.

Do you need a bespoke software application? Is there an area of your business process that would benefit from a system that is custom made to work the way you work, and that can be adapted and developed as your needs change?

Many business could make substantial savings and increases in productivity if some area of their process was moved into an online custom software application. If you think there may be some way we could help you with online bespoke software then please give us a call.

We’re always happy to talk though ideas with no obligation or hard sell.

Importance of Wireframing in Website Design

Designing and developing websites that work across multiple devices is an important part of the work we do on today’s web. Responsive design is forcing us to re-think about how we plan out our site designs and how our pages gracefully fit the device they are being viewed on. These days, we rarely ever start a design without going through some sort of wireframing process. Even if clients do not need to see a wireframe, I think it’s still important to create one internally so that designers and developers are all on the same page.

Changing the Way We Do Wireframes

A wireframe is the skeleton of the page, usually drawn with basic shapes and lines with limited colors and styling. The point is to focus on figuring out layout and content placement, and solving navigation and functionality problems in a format that is easy to adjust. When planning for a responsive website design, we cannot continue to think through the wireframing process from a desktop only perspective. However, I understand that changing the way we think about these layouts and choosing a new direction can be a little challenging. For years we have spent our time designing fixed width layouts or maximum 960px width in our designs. Wireframing for mobile devices first (or from narrow widths outwards) helps us prioritize site elements while putting us in a good mindset for thinking about what content is most relevant to the site visitor and how your content becomes available to work with on wider screens.

Your Wireframing Tools

The first step of any good design is to sketch out your ideas and determine the placement of all the different elements on a page. If you’re trying to decide which type of wireframing tool to use, there are a wide variety of wireframing tools and apps out there that make wireframing quick and easy. Tools such as Balsamiq Mockups, Omnigraffle, and Axure are widely used for creating wireframes and have very extensive toolsets and features. I used Adobe Illustrator for many years but ever since Sketch came out, it has been a designer’s dream tool and our team fell in love with it right away. Sketch is very intuitive and you can create multiple artboards and view what you’re designing all at once — perfect for designing responsive sites!

At the end of the day, pen, paper or even markers can make excellent wireframing tools. I still find that sketching and drawing out your wireframes on paper is always a great way to get ideas flowing, to quickly illustrate those ideas to colleagues and to get things straight in your own head. When collaborating with our team here at Segue, I still start with paper and a pencil, roughly sketching things out and I probably always will.

wireframes with pencil and marker

What to Avoid

Wireframing is both a process for thinking through problems and specifying interfaces. Like other aspects of your development process, wireframing can have its pitfalls if not done properly.Here are some things to avoid when you are creating your responsive wireframes.

1. Emphasizing color and design: Wireframing is for deciding the layout and location of elements. Working in grayscale helps maintain focus on the primary function of the process, which is to finalize the layout, not the design. Starting with simple, low-fidelity wireframes is probably better and easier to work with if you decide to change and move things around.

2. Too much detail: You can always add more detail to show to your team and clients later in the process. But including too much in the beginning may add confusion. Drawing on paper is always a great place to start and rough sketches allow you to come up with new, more interesting solutions. Keep the fidelity low and focus on making something that others will collaborate around.

3. Wireframing every single page: Creating wireframes doesn’t usually require that you lay out every single page view. It’s always good to know your website’s content ahead of time and what your user is trying to achieve. All of that gathered information from stakeholder interviews, content audit, and research are all important pieces of your site that will help prioritize elements on your page. Doing what’s necessary to move the project forward and get consensus before building is what I think wireframes are being useful for.

wireframe

Benefits of Wireframing

Wireframing is an important communication tool in any web or app project. It gives the client, developer, and designer an opportunity to walk through the structure of the website without getting sidetracked by design elements such as colors and images. For me, I believe that building a simple wireframe will save time in the long run and ease the development process for the designer, developer, and client. The following is a list of some of the great benefits of wireframes:

1. Wireframes bring clarity to your projects, allowing you to work through all the interactions and layout needs.

2. Wireframes gets your client thinking about what their needs really are and helps them define their project goals and what their primary focus should be.

3. Having your wireframes handy can make it easier for you to communicate your ideas to your team and how your design would work with responsiveness in mind.

4. Wireframes can also help deliver the core message of your website more effectively and gather feedback at an early stage.

5. Wireframes gives the developer a clear picture of the elements that they will need to code. How should the layout adjust for smaller-sized devices? What is the hierarchy of the content? How does the navigation respond to smaller screens?

6. Wireframes helps designers layout many sections of the website, resulting in a more fluid creative process.

Responsive thinking challenges our design options and certain approaches will not be easy to implement as others. Frequent collaboration among team members and the client is a must in your design workflow, not the exception. While it is common to go through several wireframe revisions with your colleagues and client(s), at the end of the day, our main goal as a team is to review and collaborate regularly at every stage in the creation process until the site is live.

My website should be mobile responsive?

If you keep yourself up-to-date in online marketing or are the person responsible for maintaining your company website, then no doubt you will have come across the latest term in usage regarding a website’s design and build – responsive design. This article covers the topic from a client’s perspective, answering the topical questions that our clients are coming to us with regarding this subject.

What is responsive web design?

Responsive web design is a web design approach aimed at creating websites which provide an optimal viewing experience (including easy reading and navigation with a minimum of resizing, panning, and scrolling) across a wide range of devices from desktop computer monitors to mobile phones.

Does my website design need to be responsive?

To answer this you should first take a look at your website across different devices such as mobiles and tablets. Is the website still functional? Can prospective customers still easily access the most important information? Are the visitor paths you aim to draw people into and business aims of the original website still met?

Next study the statistics behind the users that visit your website. This may be collected by a service such as Google Analytics and your web design company should be able to give you access to them. By looking at how many visitors are accessing your website via a mobile phone or ipad you can assess how important a responsive web design is to you and your business at this precise point in time.

With research predicting that by 2015 more people will access the internet via their phone than their computer, even if you conclude that a responsive website design is not currently a priority, to future proof your website a responsive design should be something to consider when you next think about a redesign for your website.

What are the advantages of having a responsive design versus a separate mobile website?

With Responsive Design, your web design company will create one design that will automatically adapt itself based on the screen size of the viewing device used. This approach offers several advantages over the traditional method of maintaining separate mobile and desktop based websites.

  • A responsive design will save you time and money as you don’t have to maintain 2 separate websites, one for desktops and one for mobile phones.
  • Responsive Web Design is the best approach when it comes to your website’s SEO (search rankings). As every page on your website has a single web address you don’t have to worry about situations where some web sites link to your mobile site while others link to your desktop site which would reduce the number of back links to each.
  • Your Google Analytics reports will give a much better picture of your web site’s visitors and usage as the data from mobile and desktop users will be consolidated.
  • The same will be true for the social sharing statistics (Facebook Likes, Tweets, +1′s) since the mobile and desktop versions of your web pages will no longer have different URLs.
  • Responsive web site designs are easier and therefore cheaper to maintain as they do not involve any server-side components. You just have to modify the underlying CSS of a page to change its design on a particular device.
  • Earlier design methods where 2 separate web sites were maintained looked at user agent strings to determine the mobile device name and the browser that is making the request. This is not always accurate and as the number of devices and mobile browsers grows daily this matrix has become very difficult to maintain. Responsive Design doesn’t care about user agents.

Do you need help with an assessment of your current website or with the development of a responsive version of your website? We can help! Call us on  8058007341  for a free consultation.