Tag Archives: UX design

5 ways to get more sales on your

5 ways to get more sales on your ecommerce website

Let’s get going with 5 simple ways to increase your conversion rate, and get more sales from your website:

1. Keep it Simple

This is the number one rule of all e-commerce websites and cannot be stressed enough. Complicated or confusing checkout processes with lots of options or lack of clear navigation put off more customers than anything else. You should try your checkout yourself, or better still watch someone who has never used your site try it out. How do they get on? Is it always clear to them what to do next?

2. Clear Pricing & Costs

The second biggest loss of customers comes about when a checkout starts to add on costs. Of course dellivery costs are often added on during a checkout. Keep these costs as low and as SIMPLE as possible. Don’t try to hide your delivery costs, the later on in the process the customer becomes aware of them the more likely they are to drop out. The best way of handling delivery costs is to integrate them into the cost of the product and then offer apparently “free delivery”.

3. Don’t Oversell

Some sites lose business because they try too hard to up-sell or cross-sell. In many ways this goes back to point 1, keeping the entire process simple. But to some visitors aggressive cross-selling is an even bigger put-off. Sometimes you can lose a visitor simply because they move away from the checkout to look at something else you are offering them – and then lose interest and don’t buy at all. Always remember you want to get your customer from product page to payment page as quickly and with as little distraction as possible.

4. Be Careful With Offers

I know we said use discount codes to get customers to visit your website! And yes, we stand by that! But it’s important to present the opportunity to use a discount code carefully and discretely in the checkout. If a customer has a code chances are they are going to be looking for where to use it, so you don’t need to push the fact you accept codes in every visitor’s face. The problem is if a customer doesn’t have a discount code they may feel they are getting a poor deal. They may try going to Google to search for a discount code, and then they are gone, off your site – probably never to return.

5. Offer a Guest Checkout

We all have far too many accounts nowadays. Don’t force your customer to register and setup yet another password just to buy something. Of course offer the feature for those that want it – but every site needs to have a guest checkout route – or you’re just throwing business away.

Mobile Website Design: Key Elements to Having a Great UX Design

According to The Social Skinny, there are over 1.2 billion people accessing the web from their mobile phones. This number is continually growing, ensuring the progression and need for mobile websites. The truth is, most consumers won’t get their hair cut by you, go to your gym, or eat at your restaurant if they are unable to find what they are looking for on your mobile website. For this reason, usability on mobile sites is more crucial than ever.

It is important for mobile designers to have an understanding of what leads to a great user experience. A design that focuses on target users, minimizes distractions, and boosts desirability will ensure your users’ experiences will be positive ones.

Focus On Target Users

The first step in creating any mobile website is to specifically define who the target users are. A great approach to this is creating user personas. In my experience of using user personas, I have found that they help boost productivity in all of my projects. Creating user personas helps me become more acquainted with the target user, making it easier for me to create a design based around their needs.

Clarifying user needs,the base of your UX design requirements, beforehand using User Personas helps to diminish the chance of last-minute major design changes. Users will be happy and engaged with your mobile website when the design of the site aligns with expectations of the individual users.

Minimize Distractions

Users want to get to from point A to point B to find the content they are looking for quickly. Avoid designing any visual elements that could divert a user’s attention. Below is a list of best practices for minimizing distractions:

  • Simplify the Layout: Simplifying a mobile site’s layout will enable users to easily discover the content they are searching for. Remember: Negative space (or whitespace) is not a bad thing. A spacious layout helps users digest information more easily. Also, use effective placement for all elements. Key elements such as the navigation and search bar need to be the most accessible.
  • Be Consistent: Consistency in color will also boost usability and keep layouts simple. Color is a great visual cue in mobile design and with such a small screen, a cohesive color palette is vital for guiding users throughout your site. For example, having the same color call-to-action buttons is a must in all my design projects because it allows a user to always know what is clickable.
  • Show Hierarchy. You can minimize the complexity of your mobile site by having clear titles, marking keywords in bold or italic, and having full width buttons. This is a great way to showcase content and organize the site’s structure, allowing important content to become more distinguishable.
  • Use Effective Writing: Use language that is understandable to the site’s target users. A great example of this is the Virgin America’s mobile website. They have a hamburger menu to house their whole navigation, but below that they have listed the two main navigational points – Check in & Manage. These are short concise words that are instantly recognizable by their users. Another way to minimize distractions in writing is by breaking taglines into short key phrases. This allows for a more scannable layout, enabling users to find what they are searching for quicker.

Boost Desirability

Ultimately, when a mobile website’s design is user-centered, it becomes more valuable to your target users. It is all about minimizing distractions and simplifying the layout to make your site showcase important content. By designing for your target audience’s needs, you will promote positive user engagement. Users who can easily navigate through your site to what they need will continue to come back- and that’s a win-win situation for everyone.d

Web Design & Software

Web Design & Software

Did you know….. we don’t just create innovative web designs that help your business grow…. we also do software development?

Over the years Webfuel have helped many clients with advanced software development projects including:

  • An online clinical database that is currently tracking over 300,000 clinical episodes for over 60,000 patients
  • A project management database used by a university research departments to track grant applications
  • An order delivery and dispatch system for a national confectionary retailer that schedules the production and dispatch of hundreds of orders a day
  • A bespoke event tracking and booking system for a national training company

These are just a few examples of the kind of software projects we’ve worked on.

Our software is web based, meaning it can be accessed from any web browser. We bring the same level of expertise in usability to our software design as we do to our web design.

We make use of a range of core technologies when developing web based software applications including:

  • C#
  • Microsoft ASP.NET Core
  • Microsoft SQL Server
  • Angular
  • TypeScript

We can host your software application in Microsoft Azure data centres giving you unrivaled levels of security and scalablity.

Do you need a bespoke software application? Is there an area of your business process that would benefit from a system that is custom made to work the way you work, and that can be adapted and developed as your needs change?

Many business could make substantial savings and increases in productivity if some area of their process was moved into an online custom software application. If you think there may be some way we could help you with online bespoke software then please give us a call.

We’re always happy to talk though ideas with no obligation or hard sell.


why we need of good website content

High quality content is crucial to the success of any website in order to retain visitors and have a high ranking on search engines. Of course the design of the website is essential in making a good first impression on your visitors, but the content of the website is what will keep them coming back.

Leading search engines like Google are very particular when it comes to the content of a website. If your website does not have enough quality content then it simply will not rank highly within search results.  Google doesn’t see how your website ‘looks’ to visitors, so all it cares about is content, content, and content.

Original and Varied Content

It’s important to remember that internet users need a reason to keep visiting your site. Everyone has a limited amount of time to spend on-line and you need to offer your visitors something that will tempt them away from Facebook for 10 minutes, to see what your site has to offer.

It’s important therefore not just to have original content, but also to vary the content regularly in order to entice visitors to return to your site again and again.  The question of how often content should be added to a site is one we are asked a lot.  The answer of course is as often as possible!

In truth the answer depends on the type of site concerned.  Obviously a news / information site needs new content on almost a daily basis in order to remain relevant and attract a regular flow of visitors.  For other sites perhaps adding just a couple of new pages a month is sufficient to keep the site looking active.

Google will penalise sites which simply do not change their content at all for months on end, so whatever kind of site you have you must try to add some new content on a regular basis.

Titles and Meta Data

In the past websites have tended to rely on using page titles and meta data such as the common keyword and description tags to encourage Google to rank their sites highly for certain keywords or phrases.  To some extent search engines relied on the content within these special tags because it was much quicker and easier for them to process pages this way.

However with improvements in computing power search engines now have algorithms to properly analyse the entire content of a page, and most therefore ignore meta tags entirely when it comes to page ranking.  The exception is the title tag of a page which is still considered an important indicator of the page contents.


Keywords are the king of the SEO world, and if you want to have a higher ranking on the search engines you need to understand what keywords your potential customers are searching on.  Search engines look for keywords within your website content to determine what a page is about.

Using the right keywords on a site can push it up the search engine rankings, but be careful!  If you overuse a keyword search engines can penalise your site, this is known as ‘keyword stuffing’ and is a common problem with older sites and content.

Content Generation

This all leaves one important question.  How do I get content for my site?  Clearly one option is to write the content yourself, and if this is something you feel comfortable doing then it’s also the cheapest option.

On the other hand many business owners simply do not have enough time to spend on developing high quality and original content for their website.  In these situations a professional copywriter may be your best option.  A good copywriter will take a brief which outlines the main themes to be discussed, and produce a high quality, well written article covering this theme and incorporating any necessary keywords. we can create a blog post of 500 words on a topic of your choosing .

Finally, it’s important to remember that any content on your site is primarily there for one reason; to generate revenue for you and your business.  Content generation is a form of marketing and like any form of marketing you get out what you put in.  A website should be a living breathing document that grows with time and reflects the dynamic nature of your business…. so get writing.