Isn’t the UI a part of the UX?
Why has “UI” become such a buzzword?
UX vs. UI
To name a few:
- Does the user flow help the user achieve their objective quickly?
- Can any user, regardless of age or physical capability, access the UI?
- Is the usability good enough that the user can use the website easily?
- Are design decisions being driven by solid data and user research?
- Is the application intuitive enough to guess what the user wants?
In fact, we’re not even designing. We’re making art.
Why You Shouldn’t “Design for Likes”
What’s Wrong with That?
Let’s take a look at some design disasters on Dribbble.
In this example, the design sacrifices meaning and value for impractical visuals.
In this example, the UI is designed for a device that doesn’t even exist.
This example is much better, as it showcases a real, viable design without the bells and whistles.
Where Does This Obsession with Visual Design Come From?
UX Design Principles
- Is the app or website slow (or does it feel slow)?
- Is the user required to click/scroll/interact more than necessary?
- Are there too many distractions and/or decisions to make?
- Is there friction that stops/delays the user from getting what they want?
- Is it obvious to the user what they have to do next?
- Can we determine what the user wants and display content accordingly?
- Can the user access the UI, regardless of their age or disability?
- Have we thought about the many different types of color blindness?
- On mobile devices, are the tap targets an appropriate size?
- Are the targets easily accessible to thumbs?
- Is the design responsive? Does it adapt to all devices?
Visual Design Is Still Important
- Do the color choices create enough contrast?
- Is the UI large enough for those with difficulty seeing?
- Is there a visual hierarchy that illustrates the importance of each element?
- Are we visually conveying trust and security when applicable?
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